Mintel Report - Case study 2003
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The Adonis Cabaret
The Adonis Cabaret is probably the most famous ladies' night in the UK and has continued to expand its audience over the past three years. It is a music, comedy and erotica show aimed exclusively at women, with a large proportion of its audience celebrating hen nights. The Cabaret currently appears weekly at venues in Brighton and Bournemouth and will be starting a London show in March 2004. Due to high demand, two more weekly venues are being added in Brighton and Bournemouth , from June to September 2004. The Adonis Cabaret also tours extensively in the UK and internationally, including San Francisco , Miami and most of Europe . If available, the team is bookable for events, from £650, inclusive of performers, lighting, sound, stage effects, music, posters and tickets.
The Adonis Cabaret shows last for around two hours and consist of two male strippers with a drag queen/comic compare. Although there is full nudity, the emphasis is on comedy and entertainment, with dance routines, impressions and, even, a fire-breathing act. No-one in the audience gets humiliated in any, nor do the strippers manhandle any of the women. Entrance typically costs between £29 and £45 and includes a buffet, free cocktail, party games/prizes, photos and VIP entry to a local nightclub. Current special offers include free admission for the "hen" for parties of 20 or more. Audiences are typically around 300 per show in the high season, which lasts from May to September.
Advertising is primarily conducted through bridal magazines, and there have also been adverts placed in Cosmopolitan and FHM. The Adonis Cabaret features in packaged hen night tours from Eclipse Leisure Nationwide, Spotlight UK and Maximise. Weekend packages are available to London and Bournemouth . Examples are:
• Basic (£76.50 per person) - one nights hotel accommodation including breakfast and entrance to Saturday's Adonis Cabaret and Night Club
• Gold (£124.50 per person) - two nights hotel accommodation including breakfast, pre-arranged entry to local bars and a dance bar on Friday until 2am and entrance to Saturday's Adonis Cabaret and Night Club
• Platinum (£164.50 per person) - two nights hotel accommodation including breakfast, pre-booked meal at a well-known party restaurant on Friday, pampering session consisting of a body massage or facial and use of spa facilities and entrance to Saturday's Adonis Cabaret and Night Club.
There is a comprehensive business website, www.adoniscabaret.co.uk and, in response to demand, Adonis Cabaret has also set up three further sites, www.BrightonHenWeekends.com , www.LondonHenWeekends.com and www.BournemouthHenWeekends.com , which give advice to those wishing to hold a hen night in these locations, including tips on where to stay and places to visit.
The Adonis Cabaret is one of the best known adult entertainment acts in the UK and has been widely reviewed in the national press, including the Evening Standard, Cosmopolitan and Bliss for Brides. In addition, there have been a number of TV appearances from the performers, including the Graham Norton Show, Holby City and Eastenders. The company is expanding all the time and is planning a weekly show in Nottingham for 2005. Other popular hen night spots, such as Blackpool and Newcastle , are also due to be targeted in the future.
Amy Jewel |
